Who We Are
At Allpro Parking, we think beyond customer service. Bridging our industry acumen, situational knowledge and attention to detail with your priorities, we provide a superior patient and visitor experience to your healthcare organization.
Richard A. SerraPresident and Chief Executive Officer
As founder, principal, President and Chief Executive Officer of Allpro Parking, LLC, Rick brings with him more than 40 years of parking management experience. Starting Allpro Parking with one Buffalo parking facility in May 2000, Rick has overseen the company’s growth starting with Buffalo and expanding to the various markets currently operating in New York, Ohio and Pennsylvania.
Rick initially began his career in the parking industry for Allright Parking in Boston, MA. During his career, his dedication and knowledge of the industry quickly earned him promotions to Field Manager, General Manager, and City Manager, ending ultimately as District Manager, where he was responsible for the overall operational management of parking facilities in Buffalo, Rochester, and Jamestown, New York.
Rick has earned a Certificate of Completion from the State University of Buffalo School of Management, Center for Entrepreneurial Leadership CORE Program, and received his Associate degree from Graham Junior College where he studied Communications/Radio Broadcasting.
Mr. Serra’s professional affiliations include:
- Board Member – Mercy Hospital Foundation
- Member – National Parking Association (NPA)
- Member – International Parking Institute (IPI)
- Member – New York State Parking Association (NYSPA)
- Past President – Theatre District Association
- Past President – Kiwanis Club of Buffalo
- Past Board Member and Treasurer – Alleyway Theatre
- Past Board Member – Building Owners and Managers Association (BOMA)
In his role as President and CEO, Mr. Serra oversees the company’s strategic initiatives that are focused on the company’s future, guides the company and employee culture towards success, oversees the development of the human capital plan for the future, and coaches the leaders of the business development, operations and accounting departments. Rick values and instills a sense of community and civic awareness and involvement in his management team.
Patrick H. Phillips, CPPVice President
Patrick began his parking management career in 2000 as a Facility Manager, and later became the Area Manager in Washington, DC. While in DC, Patrick specialized in Class A office building parking management and retail parking operations, emphasizing customer and client service. In 2004, Patrick furthered his experience in parking by accepting the role of General Manager in Syracuse, NY overseeing a variety of properties including the Syracuse Airport, City of Syracuse Municipal Parking Garages, as well as several medical and hospitality parking operations.
In 2008, Patrick returned to his native Buffalo, New York to become General Manager for Allpro Parking, LLC. During his tenure with the company, he has been instrumental in the design, purchase, and installation of new technology and automation of multiple parking facilities. He has lead the Allpro IT initiative by employing more streamlined processes while enhancing the customer experience. His technological implementations have generated additional value for clients and increased overall customer service and satisfaction for parking patrons.
In May 2017, Patrick joined the executive leadership team as Vice President of Allpro Parking, LLC. Patrick now has oversight responsibility for all company operations, business development, technology and human resources.
Patrick earned his Bachelor’s degree in Political Science and American History at Buffalo State College.
Mr. Phillips professional affiliations include:
- Board Member – BOMA Board of Directors of the Greater Buffalo Area.
- Member – of the National Parking Association
- Member – International Parking Institute
- Member – the New York State Parking Association.
Brian D. Dusenberry, CPAChief Financial Officer
Brian brings over 35 years of experience in the public sector as a Certified Public Accountant and in the private sector as a Controller and Chief Financial Officer for companies in the technology, distribution, transportation, health care, and internet fulfillment industries. After graduating from DePaul University in Chicago with a Bachelor’s degree in accounting, Brian spent the next 13 years in public accounting where he managed accounts with revenues in excess of $75 million – some with international affiliates – and specialized in forecasts and projections.
In the private sector, Brian served as the Senior Financial Officer, focusing on strategic and operational initiatives including the development and direction of strategic business plans creation of key financial and operational analysis, and the establishment of operational benchmarking and measurement.
Brian joined Allpro Parking, LLC in May 2006. Brian is currently a member of both the American and New York State Institutes of Certified Public Accountants, serves on the Board of Directors of Junior Achievement of WNY and is a JA volunteer classroom teacher to middle and high school students, a member of Working for Downtown and was the past President of the Theatre District Association of WNY for four years.
Brian moved to Buffalo in 1983. Since that time he has been involved in a variety of community organizations and events. His professional and personal affiliations include:
- President of the Theatre District Association (four years)
- Member of Working for Downtown
- Member – Certified Public Accountants
- Member – New York State Society of Certified Public Accountants
- Member – New York State Parking Association
- Coach – youth basketball and youth baseball (15 years)
His responsibilities for Allpro Parking include:
- Oversight of all financial, accounting and IT related functions of the company including the conversion to and implementation of a new information system
- Analysis and preparation of all external financial statements and tax reporting
- Analysis and preparation of all internal management reporting
- Establishment of internal accounting policies and procedures
- Direct process improvement initiatives and strengthen interdepartmental communication
- Preparation of budgets and projections
- Participation in strategic planning and establishment of company goals and objectives
Daniel G. Schmidt, BS, MS, CPPDirector of Operations
Director of Operations
Dan Schmidt began his parking career in 1981 as a parking attendant in Rochester, NY. He has spent the better part of 32 years perfecting his parking skills and business acumen. Having worked in a variety of parking markets in the Northeast, Midwest, West Coast and Canada from 1981 through 2004, Dan took time away from the parking business to pursue both his Bachelor’s and Masters of Science degrees. From 1999-2002 he worked for the Government of Singapore, North American Operations and a Canadian Parking Operator. From 2002 until 2010 Dan was the Vice President of Operations at Apple A Day Massage, Inc., a full service Integrative Medical Clinic. He is also an Acupuncturist and Massage Therapist.
In October 2012, Dan relocated back to Rochester, New York. He joined Allpro Parking, LLC in 2013 as the General Manager for Rochester, and in 2015 attained the position of Regional Manager overseeing all of Allpro Parking’s Eastern New York operations. In May 2017 Dan was promoted to Director of Operations for Allpro Parking and will oversee all operations, quality assurance programs, education, and training of management staff. Dan is a member of the Mayor’s Council on Parking in Rochester, NY, and a member of the Ithaca Parking and Transportation Advisory Board. He holds memberships in the National Parking Association, the International Parking Institute, the New York State Parking Association and the Rochester Downtown Development Corporation.
Richard A. Doetterl, Jr.Business Intelligence Analyst
Mr. Doetterl joined Allpro Parking, LLC in 2000 during the first year in business and after a brief leave of absence in 2005, returned in 2008. Rick “D” brings over 30 years of diverse parking management experience to Allpro Parking.
Beginning his career in 1986 in Denver, Colorado, Rick has held various management positions with major national and international parking companies including that of operations auditor for facilities throughout the United States. He was regional manager for operations in Rochester and Syracuse, New York and Pittsburgh, Pennsylvania. In his role as Business Intelligence Analyst, Rick summarizes data regarding key factors affecting business operations and performance for interpretation and actions by managers. Rick also heads-up our Loss Control Department where he works to mitigate risk for both the Company and our Clients. Prior to this, Rick served as Vice President of Operations and Director of Allpro Parking for Healthcare.
Mr. Doetterl’s professional affiliations include:
- Board Member – Working for Downtown
- Member – New York State Parking Association
- Member – National Parking Association
- Member – National Notary Society
Thomas R. Eckl, CPPDistrict Manager
Tom brings more than 39 years of progressive operations management experience in the parking industry. In February 2015, Allpro Parking, LLC acquired Eckl Parking, expanding our line of services into the Ohio market.
Tom began his career in 1977 as a part-time parking lot attendant and quickly moved through the ranks, holding positions as zone manager, area manager, Vice President, President, and most recently, Partner of Eckl Parking Company, LLC in Columbus, Ohio. Tom’s experiences have been concentrated in the valet sector. His operations are recognized as providing first class service while enhancing the user experience.
In his current position, Tom is responsible for quality assurance, client relations, contract negotiations, human resources functions, and fiscal management. He is very active in the local community, serving as past Grand Knight of the Knights of Columbus, is a Eucharistic Minister at St. Matthew Parish, and aided in the development of young men as the head golf coach at St. Francis DeSales High School. Tom is also a member of the Ohio Parking Association (OPA) and the National Parking Association (NPA).
Craig E. BarberSenior Vice President and Chief Operating Officer
Craig earned his Bachelor’s degree in communications from Syracuse University with graduate studies at the State University of New York at Buffalo. Craig has over 40 years of practical parking management experience. His career has been marked with continual growth and responsibility that included serving as the Executive Director of the City of Buffalo’s Board of Parking. He later became Vice President of Operations for Multiple Parking Service, Inc., which was sold to Allright Corporation resulting in his promotion to Regional Vice President in 1990. Craig has held posts with senior management responsibility for both Allright Parking and Central Parking System throughout the North Eastern, Mid-Atlantic and Mid-Western United States, Eastern Canada, as well the Washington, D.C. metro area, Virginia, and Maryland. Craig joined Allpro Parking, LLC in 2006.
Craig is a past President of the New York State Parking and Transportation Association (NYSPTA). He also served many years on the Board of Directors for the National Parking Association (NPA), and has been a long-time member of the Ohio Parking Association (OPA).
Mr. Barber’s professional affiliations include:
- Director – National Parking Association Board of Directors (19 years)
- Member – National Parking Association Executive Committee (4 years)
- Treasurer – National Parking Association (2 terms)
- Chairman – Parking Industry Institute (8 years)
- Liaison – Parking Consultants Council (2 years)
- Founding Member – New York State Parking and Transportation Association
- Member and Director – New York State Parking Association (first private operator)
- Member and Officer – Ohio State Parking Association (since 1990)
Craig retired from day to day operations in September 2018 after serving as Senior Vice President and Chief Operating Officer of the company. Craig continues to act in a consulting capacity for Allpro Parking with particular focus on contracts and leases, client relations and business retention, and new business development projects.